Oktopost Pricing Guide

Looking for the best oktopost pricing for your business? We’ve got it. Oktopost is a social listening platform. It’s a way to monitor what people are really thinking and saying about you, your industry, or brands in general. This social listening tool provides tools to help you uncover hidden insights, stay up-to-date with industry trends, and drive more engagement on social media.

ITQlick Score:	70/100
ITQlick Rating:	(4.8/5)
Pricing:	4.4/10 – average cost
Category:	Social Marketing -> Oktopost -> Oktopost pricing
Ranking:	Ranked 37 out of 71 Social Marketing systems
Company:	oneQube
Pricing:	starts at $200 per user/month
Typical customers:	Start up, Small business, Medium business, Large business
Platforms:	Desktop
Links:	Oktopost review, Oktopost alternatives

What is Oktopost?

By automating content publication at scale and measuring the actual impact of social on the business, Oktopost enables B2B marketers to boost their brands on social media. The social media management system from Oktopost provides strong, AI-assisted solutions for increasing interaction with actionable analytics and your organic social presence. More than 3,000 organizations around the world rely on us for social media management, employee advocacy, social listening, and social analytics solutions.

Is Oktopost costly?

The price of Oktopost is comparable to the industry standard.

On a scale of 1 to 10 (with 10 being the most expensive to execute), Oktopost scored 4.4 when compared to its rivals. With the basic price of a license starting at $200 per user/month, Oktopost offers a few adjustable plans to its customers. To determine the total cost of ownership (TCO), which takes into account customization, data transfer, training, hardware, maintenance, updates, and more, read the article below.

To receive a free, unique estimate from us that includes a breakdown of costs for your company needs, please include your contact information. Price details from the Oktopost website are also available here.

Price Points for Marketing Software

Depending on their target market and key features, marketing software packages are priced differently. Nevertheless, businesses searching for marketing software should budget $30 to $100 per user, every month. The majority of providers’ basic services fall within this price range; thus, premium or enterprise offerings will be much more expensive. For instance, the monthly cost of HubSpot Marketing Automation is $50, that of SendinBlue is $25, and that of Pardot is $1,200—although Pardot has more features and supports more user accounts.

The cost of marketing software is also influenced by the size of the company. Following are the price ranges for each business size:

For marketing software, small businesses should budget $15 to $25. Additionally, some suppliers give their entry-level products for free to very small business sizes. For instance, the packages offered by CleverTap, Moosend, and Bigmailer are all free for small enterprises. While prices for certain high-end marketing software for small businesses start at $15 per user per month for ActiveCampaign, $19 for Campaigner, and $25 or more for Remarkety.

A marketing software will typically cost $50 for medium-sized businesses. Although some other packages can cost as much as $150 per user per month, the majority of marketing software options for medium-sized enterprises fall within this price range. For instance, the monthly fees for Freshmarket, Integrated Marketing Portal, and SalesNexus CRM & Automation are all under $50 apiece. Bazo and GreenRope are priced at $70 and $150, respectively.

Although many of the packages come with two or more user accounts, large businesses should expect to pay fees for marketing software that range from $400 to $1,500 each month. Depending on the size of the organization, adding more users will cost more. Act-On pricing, for instance, starts at $900 per month; Maropost pricing ranges from $500 per month and above, and Pardot pricing is around $1,200 per month.

The following are the best of breeds in marketing software and their associated pricing points:

Software for managing campaigns Although there are some with annual billings, the majority of campaign management software pricing are set on a monthly basis. However, companies should budget $10 to $50, $50 to $150, and $150 or more per month for a campaign management software. The pricing depend on various variables, including the quantity of contacts and user accounts. Asana, PinPointe, and Campaign Influence Analyzer, for instance, have monthly fees ranging from $11 to $42 per user and $6,500 per year, respectively, for unlimited users and a wide range of additional capabilities.

Software for managing brands Most brand management software has fluctuating pricing, thus some of it can be purchased forever while other products must be paid for annually or monthly. Given this, businesses can anticipate paying between $500 and $3,000 per month for marketing software and between $5,000 and $40,000 per year. For instance, the monthly price for AssetBank starts at approximately $550, the monthly price for BEAM is up to about 2,500, and the annual price for Wedia is about $12,000.

Software for Content Marketing Depending on the tier or quality of provision of each product, the price of content marketing software often ranges from $10 to $50. The costs are determined on a monthly basis, per user. As an illustration, AirTable pricing begins at $12 per user per month, DropTrack pricing starts at $19 per user per month, and Topic pricing begins at $49 per user per month.

Software for Marketing Analytics Users should anticipate paying between $10 and $50 per month for low-end marketing analysis software. Standard or premium plans, on the other hand, range in price from $200 to $800 per month. For instance, the monthly cost of AgencyAnalytics is $49, the monthly cost of ClickData is roughly $25, and the monthly cost of Singular is about $750.

Software for Market Research This is separated into tiers, some of which are regarded as standard and others as premium. For typical solutions on marketing research software, businesses can anticipate monthly costs ranging from $15 to $50. Depending on how robust the product’s features are, premium options range in price from $200 to $700. For instance, the monthly expenses for TypeForm are $35, Survio is $29, and CYS is about $290. There are also annual prices; for instance, CheckMarket costs $1,000 and Nifield costs $2,000 annually.

What is the cost for Social Marketing implementation?

Buyers are mostly concerned with the price when choosing a Social Marketing solution. In actuality, whether a potential customer chooses the goods depends on the price. As a software buyer, you want to ensure that you get the best value for your money without having to burn a huge hole in your wallet. It’s true that there is no one-size-fits-all method to measure the “worth” of a business program.

The cost of a license, a subscription, training, customization, hardware, maintenance, support, and other related services are all included in the overall cost of software, making it difficult to determine the precise cost of a Social Marketing system. To determine the system’s “total cost of ownership,” it is critical to include each of these expenses.

What are the typical Social Marketing pricing models?

Perpetual License, Subscription, and Commercial Open Source are the three most prevalent price structures.

Software-as-a-Service/Subscription: – Applicable to Oktopost

The system is accessible online rather than being deployed on-premises under this pricing structure. Either a per-user fee or a subscription fee is charged for the service. Customers should ideally be compelled to pay a recurring monthly price to use the product for a set amount of time. Software-as-a-Service (SaaS) apps more frequently use the subscription price model.

Due to the lack of flexibility with SaaS systems in this area, upfront costs for customization and integration are lower than those for perpetual licenses.
Customers must pay a subscription fee on a monthly basis, so the recurring cost is higher. Customers who need premium support services must also pay an additional cost.

Overall, even though you would have to pay a greater perpetual licensing fee upfront, the overall cost of ownership in both situations is about equal and may be spread out over a period of 7–10 years. Starter, midrange, and enterprise level apps might all have different overall costs.

License for life: – Not applicable to Oktopost

In order to own a tool or other piece of intellectual property on-premises for a specific period of time, a customer must pay a one-time fee under the perpetual license price model, which is typical for on-premise applications.

In addition to the perpetual licensing fee, the upfront cost also includes the cost of installation, customization, and system integration.

The price for updates, upkeep, upgrades, and patches may be considered a recurring expense under this pricing model. Some suppliers do charge a premium for their premium support services.
Not applicable to Oktopost, commercial open source

Without paying a license price in the advance, the customer can obtain the system for free. As a customer, you are exclusively in charge of keeping the program updated, customized, debugging, and maintained to match your unique needs. Since you are not obligated to adopt a vendor-supplied system solution, you are responsible for providing end-user support.

How much will customizing Oktopost cost? (Is it pertinent?

The vendor will charge a customisation fee depending on your demands and feature requirements if you desire certain features in your system to meet your unique business requirements. Ideally, the cost of modification is harder to measure than the cost of the license.

While some apps can be embedded into other applications to provide enhanced reporting, others simply allow you to mix data from many sources without any complicated query requirements. You might have to spend more on all the customization features if you want goods that offer configurable dashboards and predictive analysis to identify potential patterns and aid in decision-making.

Additionally, the following elements could influence how much customization will cost:
interface modifications
customized dashboards
components of data necessary for tracking
Additional data collection forms
Reports for management, operations, and dashboards are required.
Workflows and their level of complexity
Additional data collection forms

Answer the following inquiries: What level of customization is required? How many different systems are you hoping to integrate? Does your business follow industry best practices or does it have its own unique set of procedures? Which specific special reports are required?
You can use the following estimates to determine the cost of customization:

Integration with 1-2 systems with minimal customisation costs $2,500.
Integrate with 3-5 systems using standard customization: $10,000
Integrate with more than 5 systems with a fully customized system: $25,000How
How much will customizing Oktopost cost? (Is it pertinent?

While some apps can be embedded into other applications to provide enhanced reporting, others simply allow you to mix data from many sources without any complicated query requirements. You might have to spend more for all the customization features if you want goods that offer configurable dashboards and predictive analysis to identify potential patterns and aid in decision-making.

Additionally, the following elements could influence how much customization will cost:
interface modifications

customized dashboards
components of data necessary for tracking
Additional data collection forms
Reports for management, operations, and dashboards are required.
Workflows and their level of complexity
Additional data collection forms

Integration with 1-2 systems with minimal customisation costs $2,500.
Integrate with 3-5 systems using standard customization: $10,000
Integrate with more than 5 systems with a fully customized system: $25,000

What is the data migration cost of Oktopost? Relevant for Oktopost

The majority of businesses choose to use vendor data migration services, which raises the total cost of ownership. You can save money by transferring data yourself instead of paying for data migration.
The cost of data migration is affected by the volume of data that has to be transferred, your present software, the accessibility of conversion tools, the complexity of the data, and any gaps between the old and new systems.

If your data is kept in Excel spreadsheets, moving it from Excel may take a lot of effort and money.
Data migration requires the involvement of a business services provider, who may be asked to provide additional services for an additional fee.

The number of records you want to migrate often determines the cost of data conversion. The number of clients, invoices, financial transactions, products, versions, etc., can all be included in records. You can use the following list as a general guide:

How Oktopost pricing compares to alternative Social Marketing solution?

On a scale of 1 to 10, Oktopost receives a score of 4.4 when compared to alternative systems.
Oktopost’s rivals include Salesfusion 360 and Hootsuite. The features of Salesfusion 360 include email marketing, website visitor tracking, lead scoring, lead capture, and CRM connection. The program, however, does not provide customers with a mobile-specific app.

Another well-known social network manager is Hootsuite, which offers tools for managing several social networks, team collaboration, multi-stream viewing, social analytics reports, and optimized delivery. However, some users may find it challenging to operate the software.

Conclusion

After having looked at a lot of different alternatives, it’s clear that Oktopost stands out from the crowd. Its relatively low price point and wide range of features make it a compelling option for any small business that’s looking to get into social media. The best part is, that we haven’t touched on every advantage that Oktopost has to offer, just some of the highlights. For more information on any aspect of the product, or to try out an Oktopost demo, visit the official Oktopost website today to find out even more.